A few years ago I was toying around with MLM and accidentally discovered that I was getting a 6:1 opt in with a SHORT page versus a LONG page.
My long page was something like Marlon would write and I thought it was really good.
I had left one MLM for another (mostly because I didn't knw how to "do" MLM) and I was lazy one day and instead of doing a sales-hype-type page I just made a page that said, "Why I left [MLM company]..." and people were so curious that they gave me their name.