This is a VERY interesting and insightful article -- with step-by-step instructions for implementation. Every NEW copywriter / marketer / consultant on this board should read this.

And a few seasoned pros probably should too...

Enjoy!

http://www.firstcontactsecrets.com/
special_report_cm_client_choosing.htm

Thanks JP!

I'd read that one before, but it's definitely worth several rereads.

That's a terrible idea and no one else should even try it...at least until after Monday when I send out my letters.

Thanks JP for the post...as a new copywriter I am glad to get every little tid bit I can.

Chad

Something else to consider -- for anyone going after "BIG" accounts... especially organizations where there are multiple contacts, multiple levels and layers...

I have a book -- and have used this method a number of times -- to sell into large organizations:

It's called, "The Power to Get In" by Michael Boylan

You can find it on Amazon... or anywhere else (bought my copy at a local bookstore).

http://www.amazon.com/exec/obidos/tg...73720?v=glance

Thanks JP!

Thanks a bunch JP. Very useful information. I'm typing up my letter now