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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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#141 (permalink)
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#142 (permalink)
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| Member    |  Re: Are long copy salesletters scams? -
03-08-2007, 11:38 PM
This conversation can be taken into any medium (Face to face)... If someone has already been sold on something they will walk into a store and buy it... NO LONG PRESENTATION IS NEEDED. If they are unfamiliar with it or if marketing has not been done then the salesperson will need to take on two roles A. Marketer (creating a market for the product) B. Salesperson (convincing the person that this product is the one that will fit the needs that were exposed in the marketing and having them take action). This often takes longer than if the marketing was done previously. On the note of long vs. short copy. You might find this interesting... Here's a good Advertisement from the early 1900's (I believe around 1923). I haven't scanned it so you'll have to imagine the pictures... HOW LONG IS INTERESTING? (Picture of a book) (picture of a book) Last Year's Best Seller, 1236 Pages. Present Best Seller, 126 pages (Picture of an Ad) (Picture of an ad) This advertisement contains 397 This advertisement contains words. It was the best-read 62 words. It was the best-read advertisement in the magazines It was the best-read in which it appeared. advertisment in the magazines in which it appeared. IT IS a fallacy that people do not read long novels or long advertisements. People read what interests them, no matter what the length may be. There are certain laws that determine the interest of an advertisment - and how many readers that advertisement will attract. But length is not one of those laws. YOUNG & RUBICAM, INC. advertising NEW YORK * CHICAGO * DETROIT === Sincerely, Christopher Covert Communications |
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#143 (permalink)
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| Grand Master  | Re: Are long copy salesletters scams? -
03-09-2007, 12:22 AM
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| Posted By | For | Type | Date | |
| copy that convinces copy that sells < WITI, Marketing Copy Making a Sterling Evaluation + HAVME.INFO | This thread | Refback | 02-26-2008 03:57 AM | |
| Are Long Sales Letters Scams? | This thread | Refback | 01-04-2008 05:50 AM | |
| Information Entrepreur Success Tips - Jeff Smith | This thread | Refback | 03-21-2007 05:45 AM | |
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