I found this site yesterday, made two posts..now I find myself nosing through all the back pages/older posts and have actually become excited about advertising again.

This weekend I'm running a couple smaller ads, one in particular is for some lots that I have for sale. i'm thinking of doing something like this..


$10,000 rebate!! or

up to $10,000 rebate..


The rebate is actually money that would be applied if they buy the lot and accepted us as a builder. The "up to" would also depend on the lot..one is $110,900...thats the $10,000 rebate...the smallest is $46,000...I'd probably offer $5,000 on that one.

Other items...I've got a duplex that has had "0" interest in it and a $1.29 Million dollar home thats absolutlely stunning, but we can't seem to find our audience. I did a promotion two weeks ago with a high end jewelry store, offered a $1,000 gift certificate to the store, we served wine, snacks, etc... I used a Physicians list..ended up sending out around 1,300 post cards..30 people attended which I thought was a little low..no financial interest in the house, but it's resulted in two possible builds and possibly up to 4 condominiums...so it still was a success. Thanks for the help and suggestions..I vow never to have anymore stale advertising!

People are more energized by the fear of loss than the benefit of gain. So rather than $10,000 rebate, why not "you could lose $10,000 if..." Read Dr. Robert Cialdini's book, "Influence: The Psychology of Persuasion" for more on the subject of scarcity.

Oh Michel...

How easily you give away milllion dollar tips and tactics


Zachary Romero
www.backdoorcopy.com

Thanks for the advice! We've been running an open house on one particular home, every other week for the last three months. todays ad read...you could lose $20,000... I ran all the positive things about the home in question form such as, do you want a luxury home with whirlpool, hardwood, etc?... Do you want a home for less than... etc?.. at the bottom... If you miss this opportunity! The ad looked nice, but was effective..14 cars..roughly 30 people...couples, kids, etc... 5 very interested that left call back information, current financials, etc.. and one guy walked in..where here to see you..even got a very nice listing off the ad...your my new realtor! We where lucky to see two people at previous open houses. I was starting to give up on print advertising and am now realizing..it's how you present it. I'm very dissapointed with my local paper though, I thought I'd get a little more creativity from them for the price I pay for weekly advertising. At least with a good response, it doesn't feel like a loss. you guys/gals are great!