I've been asked to try to beat a control in the financial services industry - a complete package with 2-4 page letter, brochure and one or more inserts.

While I've done a ton of direct mail writing, it's usually for smaller clients who are not as sophisticated as this client and who wouldn't even know what a control was if it hit them in the head.

If you've done this sort of thing, would you mind giving me a rough idea of the going rates? You can always send me a private message through this board if you don't feel comfortable posting rates publicly.

Thank you,
Marcia Yudkin