"It won't be long before the competition will force copywriters fees
to the same humble position like other writers--magazine articles."


I think this is unlikely.

The fees paid for magazine articles have ALWAYS been low with the
exception of a few of the larger magazines (who are, incidentally,
still paying high fees).

And the fees paid by larger direct response companies for sales copy
have always been high.

It is very hard to find a copywriter good enough to beat a control
or produce copy that breaks even in the direct mail world.

If you write crappy copy and you're charging $200 to $1,000 for a sales
letter know I think you can reasonably expect the competition to be
fierce and your fees to drop.

But for copywriters who create exceptional response rates the market is
getting bigger and the fees you can charge are getting bigger too.

Kindest regards,
Andrew Cavanagh