Thread: Your Help Needed Please for my new Full Page ad
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waynec waynec is offline
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Default Re: Your Help Needed Please for my new Full Page ad - 05-15-2008, 12:51 PM
Hi Roger,

Thanks for your feedback. I agree with your assessment of the new headline. I was second guessing the "free at last" part myself. Do you think the original headline would work better "Never pay for long distance calls again!" or maybe "FREE Long Distance Calls Forever" will work better. Any thoughts?

Wayne


Quote:
Originally Posted by Rogers Copy View Post
Hi Wayne,

I think the ad is much improved. But, I'd be holding back if I didn't voice objection to the "Free at last!" headline. It is catchy and tempting to use...

However, taking a famous historical quote from a slain civil rights leader and blasting it to pawn free long distance is, IMHO, distasteful.

Maybe I'm being touchy, but as a middle aged white man whose never faced racial prejudice of any kind, I can't help but be sensitive to it. LOL. I jest, but I do consider the phrase off limits to kitschy exploitation.

Maybe others will chime in on this to help you guage.
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