What data do you have that suggests readers of Home Business Magazine are in your target market?

As a business owner, I currently pay a flat fee for unlimited long distance. From a reputable company with good service. And it's a business expense. Why would your offer interest me or any other business owner?

As it is now, your ad gives me a "Yeah, sure" response. It's vague and lacks any real benefit or anything that would make me curious enough to visit your site.

And why does your ad for free long distance in Home Business Magazine mention calling distant loved ones? I'm assuming anyone that replied would be doing so for business use.