That's a great one.

I think it was actually...

"Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant"

I remember Halbert on a tape explaining the whole marketing strategy for that product launch. He packed a hotel in L.A. and got Ernest Borgnine's wife lots and lots and lots of money (don't remember the exact figures, I think it was eventually in the millions). He had 2 big dudes show up in Secret Service type costumes, and one had a briefcase (containing the secret-ingredient perfume) handcuffed to his wrist.

Beautiful marriage of copy and marketing.

EDIT:
I just found the link to his letter where he explains it...
The Gary Halbert Letter