Hi Tim,

Man, I hate to say it but I'm in agreement with most of what has been suggested. I just don't think the ad is going to work like it is. And I'd hate to see you whiff this thing.

These points have been made but I'm going to say things my way:

1. The $9.95 shipping and handling... I appreciate what you're trying to do. You're trying to make the ad pay for itself and not get a bunch of lookers.

That's all well and good, but if you're asking for $10, you have to do some selling, even if you call it "S&H". So you either need a bigger ad where you can sell more or you need to give the report away, 100%.

Is that scary? Hell yes, but if you're report is well written, it will convert well enough to more than pay for your ad.

2. Lose the phone consultation. Everyone thinks its a pitch even if it's not. You can do the "Call for a free recorded message" thing, but not a live call. You're scaring them away.

3. If you have a story/testimonial, I love the idea of using it with a testimonial headline.

The bottom line is, this is a "lead generating ad", your own words. You're qualifying them with the prehead so everyone that responds should be a body shop owner or manager.

If you want to protect yourself a little bit, carefully word it they must have a business name & address.

You're getting a lot of good advice here. Believe me, you don't want to run this thing and hear crickets chirping.