Humans are "herding" animals.

Being part of a herd makes us feel safe (and in our
evolution it was necessary to actually be safe).

So we'll do all kinds of things to get that sense that we
"belong" to a group of people...one of our fundamental
drives.


With referrals for years I've been telling people the
most important part of your referral program is sending
a hand written thank you letter to people who send
you referrals.

That works.

Paying people for referrals can be insulting to some people
and does put into question whether those referrals are
genuine recommendations or an attempt to make income.



A whole pile of business is done in the copywriting sector
without formal payment.

Many of us will try to help out our friends.

While it's not entirely free...our friends in the industry
reciprocate in various ways...it certainly isn't a strict
pay for copywriting deal either.

Kindest regards,
Andrew Cavanagh