Right - that's a classic, also hooks onto familiarization of brands, plus insiders, re the executives dumping headline.

Also fyi folks, Clayton's release his "Steal These Secrets Vol 2" swipe file, I bought it yesterday, it's stunning and must-have, like his first Volume.

Steal These Secrets: Volume 2 | The Total Package

in fact I was so excited I accidently double-ordered it... anyways, well worth getting.

-k