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Default Re: The Mind Games of ROI - 05-11-2008, 09:22 PM

Exactly.

There's another example of 3 houses of equal size and desirability where 2 are colonials and one is modern.

One of the colonials needs roof work and has been discounted accordingly. The other 2 houses cost the same.

Under these circumstances, people tend to go for the colonial in better condition. The reason is the 2 colonials make for an apples-to-apples comparison and they prefer the unblemished version. It gets too difficult to compare the modern home with the unblemished colonial so folks veer away from it.

With that in mind, what examples of this sort of thing do you come across in your business?


Eric Rosen
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