Ah, context.

It raises all kinds of basic marketing questions.

Are we talking about oil-services companies like Halliburton, for example?

On whose behalf are you placing this copy in the publication?

And what can said company offer these oil service firms that they don't already have access to?

With these questions clarified, then it makes sense to talk about copy and how it's being presented (ie, as a advertorial / magalog, 1-page ad, etc.)