In studying Clayton Makepeace's work in the financial arena closely this past year, I'll say that I really find genuine value in his short fascination-based high energy headlines -- they're world-class, the best I've seen in the financial services sector, and I find them very powerful -- I'll model his approach for years, it's best in class. I'm only about 30% of the way there, comparing my controls against his, so -- he's well worth learning from.

Anyone else want to share insights on 'lessons learned' from Clayton's financial copywriting? He's the best in that market sector.. absolutely killer stuff. I'm an avid student.

Michel Fortin, John Carlton and Clayton Makepeace are the world's top 3 copywriters that I've learned from (in actual sales tests, generating millions in income); I've easily gotten a 20x ROI from working with, and buying/applying their concepts, to my businesses. Thanks very much to all 3 of you-- you gents set the bar for world class quality. I, and my family, thank you for the wealth your training has generated for us. Really. You guys kick serious ass. My life is so much better, thanks to all of you.

-k