Warner,

Kyle's advice is spot on particularly about swiping in order to comes across as "walking the talk."

You'll notice many swipes use pre-heads before the headline.

The pre-head often calls out the target audience. This has the effect of getting them to think, "I'm in the right place" and that softens them up to buy into the headline.

For example, something as simple and direct as:

If You Struggle With Writer's Block...