For the 1st testimonial, I do it because I feel it is relevant to the sales letter. That woman (Ninindi) is the one who is selling the stuff.
I am "telling a story" through a 3rd person perspective (Amanda - the storyteller)
For target audience... yeah... I admit, that testimonial is not suitable for my target audience (though, the product can be used for everyone)
Quote:
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(I guess this is an affiliate letter for USANA?)
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You're correct. (Australian market)
And Suzanne, the reason why I keep coming back to get myself getting critiqued is because I really want to be a copywriter.
And you really hit me hard, ya know?