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Kyle Tully Kyle Tully is offline
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Default Re: Please Tell Me What I Could Do Better - 05-08-2008, 08:12 PM

Hey Warner, as someone mentioned on WF you're writing to writers. You've gotta convince us you're not blocked... but this reads like you were.

The headline and subhead are fairly weak. Are you asking a question or making a statement? Either way they don't flow. The subhead is a bit of a stumbling block "get writing and be on with it" doesn't really say much and for some reason I want to say "be one with it". It's a pause phrase.

On my screen about 60% of your above the fold space is your ebook cover, that's not doing any selling for you so move it somewhere else.

The rest of the copy is also fairly weak. The first line "build your writing life" is another pause... what does that actually mean? Do I want a writing life? Do your prospects think in those terms?

And I know this is a writing product, but the word "write" or "writing" seems to be in every sentence and it feels like you've keyword stuffed it every chance you got.

Bottom line, you can get tips on things to improve here and there, but to make it work I reckon you're better off start fresh. You're going to find it hard to get anyone to shell out $28 with what you've got so far.

Get out your swipe file and model other successful salesletters. Follow the same basic structure and you'll be in a much better place for a thorough critique.
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