Thanks so much everyone - please keep them rolling in ...

And James you're right "Read This Or Die" was by the legendary Jim Rutz.

For me it's one of the top 5 greatest headlines ever written.

But would we be able to get away with it today?

I get the feeling 1,097 regulatory bodies would pounce on it.

On a side note - Rutz "broke" one of the so called "rules" in his copy - he used lots of humour

(but it was immaculately done - with no offence to anyone - it just made people even more willing to read all the copy).

And what are rules for?

Yea - you've guessed...


Steve