| Re: Advice Pleeeease??? I Am So Frustrated... -
05-06-2008, 07:15 AM
Mark
Here is how I believe your target audience is seeing this:
The Internet is saturated with people who claim they have natural cures to complicated problems. A lot of it is garbage.
I forget if we had this dialogue before but I'll say it again. Your biggest challenge is the credibility factor and some sort of credential.
Why should I believe you over all the other 8 million making their own claim?
I am going to guess that's the #1 reason your traffic doesn't convert.
What Rachel suggests could help somewhat with credibility if you do it right.
But everything in your letter needs to speak to the credibility factor.
And credibility always falls back on what you offer.
Telling me that you have some technique with some vague steps does nothing to convince me. It sounds thin...
Your letter is vague and it lacks credibility.
In my opinion, you really need to address that. |