As Moffatt said, if you do a product launch right things might slow down a little, but they don't die. I'm guessing Coach might have a similar effect when they launch a new outlet store, pandemonium on launch day then a regular "line up around the building" flow of customers going forward.

Reading the except from that article, it looks like Coach do have some scarcity. There are half as many outlet stores and they're an hour away from the other stores...

So while the products might be sewn together and spit out of the factory as fast as those little children's fingers can move, the actual stores themselves are what's scarce.