Quote:
Originally Posted by Nebulousx  I suppose, even though you say "copywriting", you exclude marketing books too? I won't name the classic psychology books like "Influence" then.. |
Sure, feel free to mention those. I like psychology books. I'm reading
Therapeutic Metaphors right now. It's minds-on but worth the effort. I'm also reading
Freakonomics - not a psychology book but I like his unique way of analyzing things.
About Frank reading only one copywriting book, I got that from a transcript of his talk at a Jeff Walker conference a few years ago where he said he's only read Carlton's course. I suppose he's read more since then.
I liked
Whacked on the Side of the Head too.
--Anita