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Originally Posted by Anita Ashland  Frank Kern says ... He also says he's only read one copywriting book; |
That's not true.
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Originally Posted by Anita Ashland What are the books that are NOT about copywriting that help you with your copywriting? |
I'm reading "20 Master Plots" right now for copywriting help. I like it.
I suppose, even though you say "copywriting", you exclude marketing books too? I won't name the classic psychology books like "Influence" then.
I like short stories to teach you the storytelling aspect. I've read all of O'Henry. I just read "The Lottery" by Shirley Jackson. "A Modest Proposal" by Swift is a good one.
To me, short stories are more relevant to copywriting because they have to develop the story quickly, just like we do.
The other thing I do, though it's not a book, is to critique every bit of advertising I see; billboards, magazine ads, TV ads. I also watch infomercials and try to name all the elements I see as they use them.
Lastly, I've read a lot of books about creative thinking. Look for stuff by Edward DeBono. I enjoyed "A Whack on the Side of the Head", "Pop! How to Stand Out In Any Crowd", etc.
I have one more secret weapon but I'm not saying it publicly. I'll PM you if you promise to keep it to yourself.