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Originally Posted by Peter Well, I think my observation would be the message to market mis-match. |
LOL!
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Originally Posted by Peter That doesn't take into account complex situations. You know, the ones that leave you thinking "How the heck do I think about this one?" |
You know, doesn't nearly everything in life fall into this category?
I keep coming across marketing arguments that leave me scratching my head thinking, geeze - there is NO right answer, and we are NEVER going to please everyone.
Maybe that's why I love testing and tracking so much - it gives me an empirical reference point that cuts through the foggy opinions (within what I feel good about as moral limits).
I keep seeing hypocritical positions and attitudes whenever the word "marketing" is mentioned - the word definitely pushes weird buttons for a lot of folks... even amongst fellow marketers! To a degree this is understandable because there are A LOT of very aggressive scoundrels that use some shady tactics in the marketing world - I guess we all have our own "gray zone" tolerance levels regarding what constitutes acceptable moral marketing behaviour, some are triggered sooner than others, and we do have to draw a line somewhere, at least for ourselves. I just think that too many draw lines without really reflecting, as a more reflex kind of response.
Didn't you already say this though?
God forbid if someone (like the government) tries to come out with the "marketing moral handbook" as a dogma for all to follow. I think some restrictions do need to be made, but forcing "gray zone" issues into a black or white pair of underwear will only create hemorrhoids.
No easy answer here - just a call to what you suggested as "spiritual resiliancy" and a good sound dose of honest reflection. The more individuals examine themselves, the less problems all the rest of us and society will probably have.
Your own example of how you handle these kinds of reflection issues is excellent.
Tim