| Re: Blog post about sleep apnea -
05-02-2008, 10:36 AM
Shame no-one's come to help you out yet, so I'll give it a shot.
Your headline doesn't really encourage people to read on. It's not attention-grabbing enough.
The percentage figure you mentioned is probably going to pull more people in than the headline you have. 80-something percent of people are worried about cost of treatment, or whatever you had there.
I think you spend too long explaining the cost of living/business, instead of getting straight into the subject with some hard-hitting stats or bold questions.
I do like your idea of 'cost of non-treatment', I think you could develop that further, make it a focal point.
Your costs list is nice too but you should develop it to look a little more pleasing to the eye, easier to read, ya know? A table or something, maybe?
And including an after-thought in the form of a PS is never a bad idea either.
Hope this helps.
Wait, this is for a blog post? Hope your subscribers don't get p*ssed at having an ad to read instead of a normal post! |