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Andy Catsimanes Andy Catsimanes is offline
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Default Re: 10% Conversion Rate? - 04-14-2008, 01:03 PM

Hi Michel,

One thing I noticed: On the order page it says "enrollment form" and then, "membership type."

I'm wondering if that will create a little anxiety, because folks might wonder if they're signing up for something recurring.

"Enrollment" and "Membership" sound to me like I'm signing on for more than a one-time purchase, which doesn't appear to be the case. So a little confusion there.


Andy Catsimanes
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