| Re: 10% Conversion Rate? -
04-14-2008, 01:03 PM
Hi Michel,
One thing I noticed: On the order page it says "enrollment form" and then, "membership type."
I'm wondering if that will create a little anxiety, because folks might wonder if they're signing up for something recurring.
"Enrollment" and "Membership" sound to me like I'm signing on for more than a one-time purchase, which doesn't appear to be the case. So a little confusion there. |