Thread: Google Ad Word Copywriting Job - Any takers?
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Michel Fortin Michel Fortin is offline
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Default Re: Google Ad Word Copywriting Job - Any takers? - 05-31-2005, 04:02 PM
Define performance:

Clickthroughs or clickthrough rates (recommended)?

Or ...

Sales/responses with copy to which ads point? (Not recommended, for you have no control over how they deal/treat their prospects. Plus, if they have backends, follow-ups and other conversion tools or processes, it will become an absolute NIGHTMARE. Trust me on this. Been there, done that.)

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