Quote:
Originally Posted by Michel Fortin  You know what the most important part of Glyphius is?
Yup, the writer. |
Bingo! I just had this discussion on the phone with Vin yesterday. For me, Glyphius serves to focus my concentration on the headline.
Before Glyphius, I never understood how BKV could write 200 headlines. Now I do it routinely and subconsciously.
Quote:
Originally Posted by Michel Fortin Bottom line, interpreting some test results may be correlational. But it doesn't mean it's causal. Saying that Glyphius says "x" word is a bad WORD is making a leap of assumption that this is the case with your particular copy, your particular market, your particular offer, and your particular delivery channel. |
In my defense, that IS the way it is sold by James. But, to your point, Michel; if I'm selling a video product, the word 'video' will probably be in the headline, regardless of what Glyphius says.
BTW, I've been playing with the word 'video'.
Its the combination of the letters "ide" that Glyphius hates, scoring that a -97. So if you use words that incorporate that 3-letter sequence, you're toast. I'm not sure why or how that makes sense.
And this brings into doubt the concept of 'tokens' that James talks about because that token ruins any word with the sequence in it such as:
ride = -89
tide = -65
idea = -102
ideal = -106
bide = -102
glide = -107
hide = -107
side = -100
slide = -97
wide = -93
cide = -97 hmmm, suffix meaning "to kill"
I don't know what to make of all this, just putting the data out there. Are we subconsciously affected by letter sequences? I don't see how all these words can be bad for copy.