A while back a guy on here was saying that Glyph said a certain word was bad. But I was using it in the headline of an email that sold 1200 magazine subscriptions in a week - and its in the headline of some adwords campaigns that are winning.

So, Eric test a lot, maybe on the whole it does out pull the averages. But in this specific instance it would have killed off several successful campaigns.

(of course the counter argument would be..."No, it would have made those campaigns even MORE successful!).

Uh huh.