Hello,

One of the problems I have is that I need to sell a service much like a therapist or lawyer might want to sell their service.

The typical customer wants a "professional" message which communicates credibility.

I found that "Ginsu" technique will turn them off pretty quickly (although some will be drawn and sign-up). But stale text might not move them to give you their credit card information.

Are there any article/posts which talk about how to tailor the writing to this type of audience looking for this type of "professional" service?

Thanks again!!

Steve