400 sales at $9.99 would've been a whole lot better.

In my testing I've found $7 is NOT a magical number and the higher price often gets just as high or even higher response.

400 sales at $19.99 would be better still.

I'm glad you had a good launch though and I'm very familiar with every one of the problems you mention.

You had it pretty easy though.

In one launch within 24 hours I had:

1. Paypal go down completely.

2. Paypal's IPN go down.

3. Aweber go down.

4. My own internet service go down (so I had to go down to the local supermarket to get access to the internet.

Most people would complain about these things but you know I've had traditional brick and mortar businesses and this was a walk in the park in comparison.

Kindest regards,
Andrew Cavanagh