Friends,

We got 402 sales of our $7 report The Guerrilla Balance Sheet http://bethelegend.com/7dollars in the first 24 hours. We wanted more...

NOTE TO SELF: If ever I hear myself say, "Well, this community site software appears to have all the bugs worked out." FIND NEAREST HAMMER AND HIT MYSELF because that kind of self-talk is dangerous!

Launch Formula Marketing went smoother than when I used Butterfly Marketing, but dang these sites require constant programming and trouble shooting.

Yesterday, when PayPal went down... for EVERYBODY, we thought we were screwed because 68% of our $7 buyers are buying with PayPal.

And, we did see sales go down while PayPal went down. However, the bigger problem was that some of our buyers weren't getting credited as having paid and so they weren't getting their $7 report in their document folder. In fact, after PayPal went back up we were flooded with help-tickets because LFM stopped speaking with Authorize-dot-net, but we couldn't see that this was an Authorize problem, and since PayPal had been down for everybody, at first we assumed the problem was with them.

So the better part of the afternoon was responding to help-tickets and trouble-shooting and putting out fires.

NOTE TO SELF: Hire a smart and quick administrative assistant to work launch day and have him/her around for customer communications.

Of course the day started with a bang. I mailed to a list of mine to get some volume and test the shopping carts and make sure a group of folks flow through the system smoothly. Well, A bunch of affiliates saw this email and decided to mail.

NOTE TO SELF: When organizing a launch, tell the affiliates not to launch until we say go, TO THEM!

Before we flipped the switch, too many people mailed and we had a mirror site running the opt-in video which wasn't on the primary server with MASSIVE bandwidth and so we exceeded our bandwidth and this lock-up meant we couldn't as easily flip the switch.

All and all, we were only closed for business 23 minutes, and that was before we green-lighted everybody. Our goal was to sell 1,000 $7 reports and we sold 400.

Yesterday, from click to sale... we had a 6.7% sales system.

Michael Morgan's sales letter is converting at 22% from folks that squeezed through. We have an average 30% opt-in rate... 31% without a video and 28% with a video.

Guess all my pride for the video was misplaced.

At the end of our first day, it was the strength of a great sales letter written by a true master that made us have the successes we did enjoy.

Thank you Michael Morgan.