I found that despite having a very well designed post-signup page that shows exactly what the confirmation email will look like, explaining they dont get free videos til they confirm, and where/how to click, I still have a very high rate of people not clicking their confirmation links.

I'm wondering about a couple of possible solutions, short of going back to single opt-in (which isn't good since competitors could sign up via single optin links then complain they never signed up and you're spamming them, and you have no proof that they signed up, which a double opt in provides... it's a risk mgmt tactic that's a good idea, but we need to improve it)..

- solution: export the non-confirmed emails to a csv file and then use a desktop mailer to say "oops your confirmation email must've been lost, please try again (link)" .. to them, via a single email (which also has unsub directions in it, for compliance)

I'm in favor of double opt in, but I too am concerned about the large percentage of "yellow bars" in aweber indicating all the potential customers I've lost because they didn't click the confirmation email.

Likely the confirmation email is getting spam-filtered by the customers' ISP, which is impossible to control if it's not put in the junk or trash folders but is eliminated before it gets to any of their email boxes, so that's a problem.
I also encourage them not to use aol or earthlink or spamarrest emails since they get filtered out/don't work, either.... ideas?

thx,

-k