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Default Re: Specialize and Die? Recessions, Copywriting and Your Copywriting Business Strateg - 02-07-2008, 03:35 PM

Quote:
Originally Posted by jleister View Post
Mike,

But does the heart specialist get paid more than a GP because he's a specialist or because he solves a more valuable problem for the client?
It seems to me your question provides the answer to your own question.

Doesn't specialization, by its very nature, imply solving a more valuable problem for the client?

As for your larger question...I don't think it matters if you specialize in one or few areas...specialization seems pretty versatile. it's being a generalist that keeps people stuck and overwhelmed, imo.

And look at it from the prospect's pov: are they going to trust you more if you have a proven record with their industry, or an unrelated one?
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