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Originally Posted by schulte  In case it wasn't mentioned before in all these replies: My Life in Advertising and Scientific Advertising by Claude Hopkins (search the NMOA.org website to get all chapters for free.
Also, "Tested Sentances that Sell" by Elmer Wheeler |
Cant believe I forgot Wheeler! "Tested Sentences That Sell" and especially "Sizzlemanship" are absolute must-haves. If anyone doesn't have these yet, just do a quick Google search and you can download them both in PDF format.