Quote:
Originally Posted by drkilstein  Hey folks:
This is my list of books you must read, learn, and inwardly digest to become
more than a copywriter. You must hone your marketing chops. Start here.
Bold Titles Are Especially Important.
4. The Ultimate Marketing Plan by Dan Kennedy
5. No BS Direct Marketing by Dan Kennedy
6. No BS Sales Success by Dan Kennedy
7. No BS Business Success by Dan Kennedy
Harlan |
I am a bit surprised to see these Kennedy books so high on the list. These are some pretty good books, but nothing compared to other books out there. Kennedy has some
awesome stuff, I am just not amazed with these books specifically. I only question the ranking.
The Abraham and Sugarman books are really, really good.