>>Thirdly, I don't think you paint a sufficiently vivid picture of why sales letters are a good investment for particular businesses these days. The copy is too generic to speak of the pain of any particular person, business or industry. It didn't speak to me at all, and yet I might well be someone who would benefit from your skill and wisdom. <<

Jane,

Thank you... your post contained some great suggestions, and I will definitely use this one to spiff up my sales page for this product. I'll put it in a problem-solution format.

And my apologies to anyone coming late to this thread as I have already made some changes in the page copy, so the initial posts might not make perfect sense. They did at the time they were made!

Thanks again,
Marcia Yudkin