Great points Gordon!

I thought Misato was only on another marketing forum, not this one. Perhaps I missed her droppings here too?

Subtle...Jeffrey Dobkin actually teaches a night school marketing class in the Philly suburbs based on his marketing under $500 book.

I took it about 8 years ago and have an autographed copy of his book in my library. I had forgotten that one when I was making my list. It's quite good.

Mike