Hi Doc,

Nice list... there's a few on your list that I hadn't gotten to reading yet. If you saw the stack of "to be read" books in my office, you'd know why.

I'll add a few more to your list from my reference library that are "keepers". Bolded books are highly recommended.

1. Jay Abraham - Protege Marketing Manual
2. Jay Abraham - Mastermind Marketing Seminar from 2000 or 2001. The full course came with transcripts from the entire seminar and the powerpoint slides used... very info packed.
3. Dan Kennedy - Magnetic Marketing

These top 3 you can probably find on Ebay.

4. The Secrets of Word-of-Mouth Marketing by George Silverman
5. Endless Referrals by Bob Burg
6. Word of Mouth Marketing by Jerry R. Wilson
7. Customers For Life by Carl Sewell

These 4 books focus on customer service and generating referrals which should be a critical part of any marketing program.

8. The Spirit To Serve: Marriott's Way by J.W. Marriott Jr.
9. Walton: Made In America by Sam Walton (great book on business strategy and positioning)
10. How To Drive Your Competition Crazy by Guy Kawasaki

These 3 books discuss both Marketing and Business Strategy

11. Big Ideas For Small Service Businesses by Marilyn & Tom Ross
12. Marketing Your Services by Anthony O. Putman

These 2 books focus on service business marketing

13. Monopolize Your Marketplace by Richard Harshaw

This book gives the basic marketing system which worked well with product-oriented businesses but failed as a franchise/licensed marketing agent company.

14. Customer Satisfaction is worthless by Jeffrey Gitomer

Focuses on customer retention which is another important part of a complete marketing program.

I've read dozens of other marketing books over the past 14 years and gotten rid of most of them because they were wafer-thin in terms of content.

I think we have put together a great list here which could save people a lot of time and money reading some of the fluff mistakenly called marketing.

Enjoy,

Mike