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Default Re: Marketing Books Copywriters Must Read - 11-28-2007, 09:13 PM

I think it's a pretty good list Doc.


I'd add:

All the books authored by Joe Sugarman

"The Natural Laws Of Business" by Richard Koch

"$12 Billion Of Inside Marketing Secrets" by Steven Dworman

The various "Wizard of Ad" books by Roy Williams

"Turn Words Into Money" by Ted Nicholas

"Million Dollar Mailings" by Denny Hatch

I'm impressed that you have Eugene Swartz "Mail Order" on there. That's one of those gems that no one really talks about.


Michael S. Winicki
Author of "Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising" http://www.bignoisemarketing.com/mikesbook.html
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