| Re: One of My Latest Salesletters -
11-25-2003, 05:09 PM
RE: 3-Bears
I realize the phrase "golfball-like" is used to give dimension to the tumor in order to grab attention at a gut level. See if this doesn't do the job, too.
Tumor = feelings of helplessness = despair, is the formula I'm working with, here.
Similarly, I know that the man's age is used to give depth and dimension to the 'character', it reads to me as though his age is part of his infirmed condition. You could still use it if you prefer, but appearing after the other two hyphenates sets it up as part of the illness since the first two are part of the illness.
I'll leave most of the formatting out on the first pass. In practice, I suggest Italics for the word "Humiliates" and an electric blue for the word "Analysts" (Hex #0000FF). Leave off the closing quote on the main headline and use a red asterisk that matches the adjoining red text. Then, to help drop attention down with no hesitation, use the same asterisk - size, color - where it picks up on the post headline.
Nearly Killed By A BRAIN TUMOR and driven by deep despair, Australian man discovers trading formula with an uncanny 70% success rate!
"How a Near-Blind, Bed-Ridden Man, Still Recovering And Forced to Work Under 20 Minutes a Day, Consistently Humiliates Industry Analysts In The Options And Futures Markets – By Banking 7 Winning Trades Out of 10*
*Now, Even With Absolutely No Experience You Can Too, Because This Simple 3-Step Software Does All The Work For You...
In practice, something like the following, but retain the yellow highlight you used on the 'real' page:
Nearly Killed By A BRAIN TUMOR and driven by deep despair, Australian man discovers trading formula with an uncanny 70% success rate! "How a Near-Blind, Bed-Ridden Man, Still Recovering And Forced to Work Under 20 Minutes a Day, Consistently Humiliates Industry Analysts In The Options And Futures Markets – Banking 7 Winning Trades Out of 10* *Now, Even With Absolutely No Experience You Can Too, Because This Simple 3-Step Software Does All The Work For You...
Peter Stone |