Hi Everyone,

An engaging dialogue really. Just to go back to the basics of Marketing, "AIDA".

Attention-Interest-Desire-Action

That's where it all starts and ends. Hope you narrow the target market down to a solid description, focus on the true value of the product - not the added value alone, and write copy that talks the reader along the AIDA principle.

Then there are tens of ways to go about it: Collect email addresses, offer a course powered by autoresponders, etc.

Hope that helps!