I get irritated with long copy where I can't easily find the price. Once the piece has engaged me a tad, I tend to scroll down to the end to find the price. God knows where people put their prices these days - I nearly always end up clicking through to the order page to find it out. How this must skew people's webstats, especially if I'm not the only one doing this.

So there they are thinking "we got 90 people clicking through to our order page yesterday, but only 5 of them bought". So off they rush to figure out what's wrong with the order page (maybe nothing), when the real problem is the copy page and not being able to easily find the price.

HTH,

Jane