Interesting: Have any of us ever seen any of Nicks copy? Now dont get me wrong, he has a mighty reputation and I think his debate is good but ... I wonder.

How does he measure his response rates? Let be brutally frank here. There is corporate pleasing copy. In other words, we want the top guy cause he's the top guy. We want a massive bill, cause, we pay massive bills. We want something that looks good for the board, cause the board has to be impressed. And the prospect ... the what ... dont be silly!

I write a sales letter. I get an email later on that tells me, Al ... your copy totally flunked it converted like an Arab to Shinto.

Or ... Al, your copy was awesome, I had 181 replies from my 2,000 mail-outs, thats $xyz.00, thanks bud!

In other words its always measured. Let ne honest. Writing for the likes of Visa. We all want that gig. Anyone can do it. Look at the support. Money. Cash. Gold. T.V. Radio and more bladdy, bladdy blah. In other words its all part of a monster machine. Does the local entreprenuer have that at hand?

No they rely on convincing, compelling, emotional copy that "convinces" the prospect to buy. Money back gaurantee is there for those that buy and hate it.

Nick if you read this board. I admire your voice, its healthy but let us see some sales copy you have done. Let us see some response rates. Let us see some facts.