| Re: How do you price a new unique product .... -
11-17-2003, 04:58 PM
Hi, I have to agree with Janeology's comments. If your target is business people, then I suggest more of an "advertorial" or white paper approach, that lets them know how you can help their business.
Your copy is, um, a bit "overenthusiastic" in places...here's one example:
Experiencing the StratPlan Model, will convince you that you have to use the StratPlan Wizard in your business
Nobody "has to use" anything, and most don't like to be told this. Instead, a clear presentation of the benefits readers will experience, targeted to them in their language will work best.
I just helped someone revamp their stock trading tips web site. They had gone with a very hypey, "cookie cutter" sales letter approach, which didn't build up credibility.
Buried deep in the copy were relevant facts: this man was a registered stock advisor, and had 12 years of experience in the field. Now, I like to know the credentials of someone that I'm trusting to advise me right up front, so I suggested we make his site more "business like" and in the headline, let folks know that a registered trader with 12 years of experience was willing to share his insider tips and strategies...far different from the "make a lot of money! Fast!" headline he had before....
I suggest a similar approach to your site.
Also, you have 3 testimonials boxed together past the middle of your site. I would have one close to the top, and the other two right before key points (such as the price). Can you get at least 2 more good testimonials as well? That will help.
I hope this helps, and good luck with your site,
Sheri |