Mark,

If this is a serious tool for serious business people then it deserves a more classy presentation than a cookie-cutter sales page.

The problem with using a cookie-cutter sales page is that you haven't learnt the skills that generate such pages. Therefore the end result is always a bit "off", because the writer doesn't really understand what they are doing.

Let me ask you this - would you do your own year-end accounts with some software you found on the internet? Would you risk the NZ tax office coming after you and investigating you because you had submitted improper or incomplete accounts?

Let me assume you said no. In which case, why risk your marketing in the same way? Why not invest in a proper professional for that, the same way as you would an accountant? Or would you prefer to save a coupla thou now, but see your product cheapened and not attain the price it's capable of?

Personally, I don't want to be told the process and given some spreadsheets. I would prefer fully fledged software that asks me a bunch of questions, gives me some space to do calculations, and then spews out a strategy plan. Such software already exists. You're asking me to do too much work by giving me all these e-books and expecting me to figure it out myself. Whilst I personally would welcome a "solution" that helps me figure out my strategy, I don't particularly want to have to read yet << more >> and do it myself, when I've paid you to figure it out for me.

Unless it's only $20 or $30, in which case, fair enough - go with the cheesey sales page and try to sell to more people.

I suspect, however, that most people are not really interested in strategy. I know they aren't in my market - and that is independent consultants, so you might have to aim higher, in which case, again, it needs a better presentation.

Please excuse me being blunt and critical, but I really think the internet now needs an alternative to those types of sales pages. They're so unoriginal!