Hi Janeology,

Thanks for your feedback. Your comments highlight the problem I have in framing up the product in a way that makes sense to prospects. This is because the product is very different to any of the planning tools and systems available on the internet.

As a business coach, I have, over a number of years developed a portfolio of tools that I use to move clients through the process of getting clarity on what they are trying to achieve, appreciating the significance of current issues in the business, understanding their business dynamics, developing an outcome focused strategy, and putting it ito action.

Essentially, I have taken these tools and put them into an Excel workbook. And I have written up the process in a PDF ebook. Having access to supporting knowledge resources is very important, hence inclusion of bonus ebooks that relate to the subject matter.

So it is not a software based system at all. Your feedback in this regard is very useful. I obviously need to emphasise the process aspect more.

The guts of the product is the process that it guides the user through. The target market is small and microenterprise. All those people who start businesses and don't get the results they hoped for. Ones who justify the expense of using a business coach and want a DIY solution.

Cheers,

Mark