We copywriters, as a group, tend to be insecure about our work.

Clayton Makepeace mentions it. He said more than once he's afraid people will discover that he's not "that" good.

And being good is not about being creative or innovative. Good ads are usually the result of a lot of tedious research...digging out the unique angle or applying a new twist to the same 'ol same 'ol.

"Genius is the art of taking pains" - Claude Hopkins.

Don't scrap a ton of work just because "you" thinks it sucks. Get feedback and test.

"A doctor who treats himself has a fool for a patient".

If your stuff is working...well, it works.

Happy New Year.