- By Lorrie Morgan-Ferrerro

Can you imagine an event
by John Carlton being bad?

Me neither.

And true to form John's Big Damn Hot Seat Seminar was
eye-opening. But it was a little different than most
copywriting seminars. In fact, we only spent a marginal
amount of time on actually critiquing copy.

No, this event was about looking at the BIG
PICTURE of the Hot Seat victim's...er, attendee's
business. Here's how it works...

Copywriting TNT