From what I have read from other board members over the past year, these are the two that stand out the most.

Breakthrough Advertising by Gene Schwartz (called "the most stolen library book in the world") You can get it for $95.00 here.

Advertising Secrets of the Written Word by Joe Sugarman
You can get it on Amazon for $39.95 here

(Neither of these are my affiliate links - found them on Google).


Like audios?... Here's a free audio interview with Joe Sugarman I found while searching.

Looks like this site also has an interview with Dr Robert Cialdini, Author of Influence, the Psychology of Persuasion.

Also an Interview with Anne Miller on using metaphors to sell.

Dig through the site mentioned above and you'll find other great interviews on various topics.